How to Market Music

How to market your music more effectively

Knowing how to market your music is undoubtedly THE most important thing you can do for your music business and your music career as a whole. You know it’s something that needs to be managed and if you don’t make an effort to learn how to market your music more effectively, know that at least nothing bad will ever happen to your career in the music world. the music.

The first thing to ask yourself is whether you are currently managing the most basic elements of an effective music marketing campaign.

What do I mean by that?

To begin, it is important to assess where you currently stand and determine if you know and understand exactly what the basic elements of an effective music marketing campaign are? Let’s face it, if you’re planning to make a name for yourself in the music industry, it’s important to realize that you will be investing a lot of your time and money into your music career. If you are certain that your absolute goal is to turn your musical talents into a real “music business” and you have no doubt about the career path you have chosen… then you will want to be as effective and productive as YOU. can possibly be.

Most independent bands and musicians, whether from rock, hip hop, folk or any other genre, tend to work on only one or two of the three essential requirements of effective music marketing. For example, most musicians are good at connecting with audiences. With Facebook, Instagram, Twitter and YouTube in the mix, communications have become stupidly simple for today’s musician.

On the other hand, the sales request is sometimes handled effectively but tends to be approached haphazardly and without a formula or the necessary awareness campaigns that accompany it. This lackluster approach tends to stunt the efforts of the industry’s hardest-working bands and musicians. Unfortunately, applying just one or even two of these key elements without the third essential element in a music marketing campaign will not bring maximum return for the time invested. It’s just not an effective way to market music.

Don’t get me wrong, getting your name out there and participating in fan conversations can be cool, even rewarding, and it’s certainly better than doing nothing at all, but imagine how much more effective you’d be if you went . work on all these essential marketing aspects of your music business, armed with a formula and a clear goal.

The solution to ineffective music marketing

The bottom line is that when you analyze the ins and outs of how to market your music effectively, it becomes clear that as a musician, it’s important to discipline yourself to focus on the most productive elements for growth of your music business. Broken down into an easy-to-follow process, these elements of music marketing and music promotion essentially consist of a 3-step formula:

1. 1. Step #1 – Create Awareness: Find an audience who appreciates your musical style, your sound and your identity. Take the necessary steps to communicate your musical message to them. Everything you do should create awareness for you and your music at all times. Approach this with precision and firm direction and the foundations of your music business will be solidified for years to come.
   2. Step #2 – Connect with your audience: I mentioned earlier how simple and stupid it is to connect with fans today. Instagram, Facebook, Twitter, YouTube and the many other online hangouts make this process easier. Once you’ve laid the initial foundation and made your audience aware of exactly what you have to offer, work to maintain those ongoing and important relationships with your fans, the media and all the important contacts in the world of the music you collect throughout the process. path. Your fans and contacts want to know that you are real. That you care about them. That you’re in it for the long haul. Connecting with them and keeping them involved in your growth process will ensure it happens for you.
   3. Step #3 – Sell your stuff (Ask for the sale): This one is essential. If you don’t have products to sell…you DON’T have a music business. Working to create a stable, consistent cash flow for your music business is paramount to your long-term success. Get fans to spend their money and buy your products and the rest of your music marketing processes will run and flourish much more smoothly.

Yes! It’s easier said than done

I agree that it’s easier to talk about these things than to achieve them in your career, but that’s what the music business is all about. It is therefore essential to integrate these processes into your campaign for the music sector, otherwise you simply will not last. long enough to make a dent in the music world.

And that’s not what we want for your musical career… is it?

Again, it might seem pretty easy to map these things out on paper, but the truth is that most bands and musicians will find a hundred and one ways to screw it up.

Either you’ll spend too much time creating awareness and connecting with your audience, but fail to ask for the sale. Or you’ll ask how to sell too often and forget to connect with your colleagues. I mentioned earlier that it’s cool to be enthusiastic, to be busy and to get into a bunch of music marketing, but if you don’t touch on all three elements of this process on how to market music , then you’re missing the boat and more importantly… your fans won’t “feel” your vibe. They just won’t connect with you on a deeper level. Without connections there are no sales and without sales you don’t have a music business.